TRUSTED LOCAL MEDIA • ENGAGED LOCAL AUDIENCES
Reach audiences through the voices they trust.
Connect with engaged local audiences through trusted news brands, newsletters, podcasts, events and marketing solutions that build awareness, trust and action.
In a world where every platform promises reach, trust is what makes people pay attention. We help organizations connect with local audiences through the media brands and community voices they already know and trust.
From local businesses and nonprofits to statewide initiatives and national brands, we help organizations reach audiences through the voices they trust.
of Colorado adults read their local news every month.
of local news readers feel responsible for shaping their communities.
of consumers take action after reading a local news print or digital ad.
of those contacting local officials and leaders are local news readers
WHY LOCAL NEWS MATTERS
Reach is everywhere.
Trust is rare.
Every platform can put a message in front of people.
The real challenge is getting them to care.
Local media brands occupy a unique place in their communities. People rely on them for information about local government, schools, businesses, elections, events and the issues that affect their daily lives. Those relationships are built over years—often decades.
When your message appears in those trusted environments, it benefits from something algorithms can’t create: credibility.
What action looks like
- They visit websites.
- They research products and services.
- They attend events.
- They support local businesses.
- They participate in their communities.
- They influence others.
- They act.
Trusted local media
earns attention.
Trusted local media
builds relationships.
Trusted local media
drives action.
That’s why organizations ranging from local businesses and nonprofits to
statewide initiatives and advocacy campaigns continue to invest in trusted local media.
WHAT MAKES CPN DIFFERENT
Local expertise. Trusted audiences. Scalable solutions.
Trusted local media
Connect with audiences through community news brands and media organizations people rely on every day for information, connection and decision-making.
Engaged audiences
Reach people who participate in their communities, influence others, support local businesses and pay attention to what's happening around them.
Scale + relevance
Coordinate campaigns across communities, regions and states through a single partner while preserving the local credibility and relevance that drives results.
WHO WE HELP
Solutions for organizations that need to reach people who pay attention.
Agencies
Extend your capabilities with local expertise, trusted media relationships and specialized audience solutions.
Businesses
Build awareness, consideration and customer action through trusted local media environments.
Nonprofits
Engage communities around important issues, programs and initiatives.
Political
Reach voters, influencers and community leaders through trusted local channels.
HOW WE HELP
Whatever the objective, we’ll build the right mix.
Audience Reach
Local news brands, websites, newsletters, audience extensions and digital targeting.
Storytelling & Engagement
Sponsored content, content marketing, custom campaigns and community-focused storytelling.
Targeting & Amplification
Programmatic advertising, streaming, mobile, geofencing and audience targeting.
Community Outreach
Ethnic media, events, public awareness initiatives, advocacy campaigns and multicultural engagement.
Specialty Solutions
Political advertising, destination marketing, recruitment campaigns, public notices and custom programs.
THE LOCAL MEDIA ADVANTAGE
More than a media buy.
CPN sits at the center of a statewide network of trusted local media organizations and works with carefully selected specialty partners to help clients reach audiences efficiently and effectively.
This means access to:
- Community news brands
- News websites
- Email newsletters
- Podcasts
- Events
- Ethnic media
- Audience targeting
- Sponsored content
- Best-in-class specialty partners
The local media ecosystem is what makes us different. It gives us access to trusted audience relationships that can’t be replicated through generic media buys alone.
Our partners help us make it even more powerful.
LET'S TALK
Let's talk about your audience.
Whether you’re planning a local campaign, statewide initiative, advocacy effort,
destination marketing campaign or multi-state buy, we’d be happy to help.
Terri Glassman
DIRECTOR OF STRATEGIC PARTNERSHIPS
- (720) 274-7170
- terri@colopress.net
Based in Colorado.
Serving local, statewide and national campaigns.
Need time on the calendar?
Use the yellow "Schedule a Time" button in the lower-right corner to book a conversation.
No pressure. No obligation.
We’ll help you determine whether local media is the right fit and, if so, what approach makes the most sense.
Tell us about your audience.
What are you trying to accomplish?