TRUSTED LOCAL MEDIA • DIRECT NEWSROOM ACCESS
Put your news in front of the Colorado newsrooms that matter.
Send it once. Colorado Audiences prepares your release and distributes it to relevant Colorado newsrooms across print, digital, television and radio.
One trusted path to statewide reach.
150+
Colorado Press Association member news organizations
- Maintained newsroom contacts
- Statewide or regional targeting
- Human review and preparation
- Active contact-list maintenance
Colorado Audiences is a service of the Colorado Press Network, the media and advertising arm of the Colorado Press Association. We connect organizations with newsrooms and news audiences across the state.
WHY COLORADO AUDIENCES
Local relationships are the advantage.
Colorado Audiences gives organizations a simple, direct path to relevant Colorado newsrooms—without the work of building and maintaining a statewide media list.
Recognized sender
Your release comes through the Colorado Press Association network, which works directly with Colorado news organizations every day.
Statewide depth
We maintain newsroom and media contacts across Colorado, including community, rural, digital, nonprofit and public media.
Human preparation
We check that necessary information and media-contact details are present, organize the release for straightforward newsroom use, handle supplied images for distribution and flag obvious submission problems before sending.
HOW IT WORKS
From submission to newsrooms in three steps.
1. Send your release
Send your copy, media contact, requested timing and publication-ready images. Every distribution package includes two images at no extra charge; additional images are $20 each.
2. We prepare it
We review the submission, check the essentials and organize the release and supplied images for straightforward distribution.
3. We distribute it
We send the prepared release to relevant print, digital, television and radio newsroom contacts in your selected region or across Colorado.
PACKAGES
Straightforward Colorado distribution.
Choose regional or statewide reach. Both include relevant print, digital, television and radio contacts, normal distribution preparation and two images.
TARGETED
Colorado Regional
Targeted distribution to the relevant part of Colorado.
- Print, digital, TV and radio contacts
- Normal distribution preparation
- Up to two publication-ready images included
MOST POPULAR
Colorado Statewide
Reach relevant newsrooms across Colorado.
- Print, digital, TV and radio contacts
- Normal distribution preparation
- Up to two publication-ready images included
FOR RECURRING NEWS
Prepaid Packages
Save on a regular announcement calendar.
- Six- and twelve-release prepaid packages
- Regional or statewide distribution
- Use within 12 months of purchase
Sending regularly or need extra help? Compare prepaid packages, editing, writing and additional-image options below.
DISTRIBUTION OPTIONS AND ADD-ONS
The full menu, in one place.
Choose your distribution and any extras. Prepaid packages lower the cost per release.
Core distribution
Colorado regional distribution — $99
Target the relevant part of Colorado.
Colorado statewide distribution — $199
Reach relevant newsrooms across the state.
Both include print, digital, television and radio contacts, normal distribution preparation and up to two publication-ready images. No separate broadcast upgrade.
Prepaid packages
Six releases
Regional: $510 ($85/release)
Statewide: $1,020 ($170/release)
Twelve releases
Regional: $960 ($80/release)
Statewide: $1,920 ($160/release)
Paid upfront. Use within 12 months of purchase.
Optional services
Copy edit and release optimization — +$75
Full press release writing — +$250 to $350
Final pricing depends on the announcement’s complexity and the reporting or interview work required.
Images: first two included with every distribution package; additional images +$20 each
Rush distribution — additional $100 per release
For requests seeking distribution in fewer than two business days after receipt of complete, approved materials and payment. Availability and the distribution date must be confirmed by our team; selecting rush service does not guarantee a deadline. Rush writing and after-hours or weekend requests require a separate quote.
Limited availability helps protect newsroom attention.
We limit the number of releases distributed each week so participating newsrooms aren’t overwhelmed and each release has a better opportunity to be noticed. Distribution dates are confirmed when your release is scheduled.
WHO USES COLORADO AUDIENCES?
For organizations with a Colorado story to tell.
Businesses, nonprofits, public agencies, campaigns, educational institutions, associations and other organizations use Colorado Audiences when they have timely information relevant to Colorado communities.
- Businesses and employers
- Nonprofits and foundations
- State and local government agencies
- Colleges, universities and schools
- Tourism and destination organizations
- Associations and chambers
- PR and communications agencies
- Political candidates, campaigns and issue organizations
- Arts and cultural organizations
WHAT MAKES A RELEASE RELEVANT
What makes a strong Colorado release?
The strongest releases give editors a timely, credible reason to care about an organization, event or development affecting their Colorado audiences.
- New businesses, locations and major expansions
- Leadership appointments, awards and milestones
- Community events, grants and nonprofit initiatives
- Research, reports and public-service information
- Partnerships, programs and meaningful product launches
- Arts, education, agriculture, tourism and civic announcements
- Candidate, campaign and public-policy announcements where appropriate
We get it there. Editors decide what happens next.
The fee covers preparation and distribution, not editorial coverage. Each newsroom independently decides whether and how to use a release. Publication is not guaranteed, and distribution does not imply endorsement by Colorado Audiences, Colorado Press Network or Colorado Press Association.
QUESTIONS
What to know before you submit.
What format should I send?
Send the release as a DOCX/Word file or PDF. Images may be JPG/JPEG or PNG. We prepare submitted materials for newsroom distribution.
How quickly will it go out?
Once materials and payment are confirmed, we’ll review timing and confirm the distribution date.
Can you improve or write my release?
Normal distribution preparation is included. Copy editing and release optimization are available for +$75. Full writing is +$250 to $350, depending on the complexity of the announcement and the reporting or interview work required.
Is this the same as an online wire service?
No. Colorado Audiences focuses on direct distribution to a maintained network of Colorado newsroom and media contacts rather than broad web syndication.
Do you guarantee coverage?
No. Distribution puts your release in front of relevant media contacts; each newsroom independently decides whether and how to use it.
POLICIES AND PRACTICAL DETAILS
Image rights and prepaid-package use.
What should I know about submitted images?
By submitting an image, you confirm that you own it or have permission to provide it for editorial use in connection with the release. Colorado Audiences may request documentation of image rights if needed.
How do prepaid packages work?
Pay for six or twelve releases upfront, then schedule them individually within 12 months of purchase. Each release includes two images. Additional images, editing, writing and rush services are charged separately at standard rates. Every release is subject to acceptance and scheduling confirmation.
Agencies may use a package for different clients; identify the client with each request. For an existing package, include the purchaser and any invoice reference so we can verify the remaining balance.
READY TO GET THE WORD OUT?
Tell us about your news.
Send the basics now. We’ll help determine the right distribution, confirm timing and make sure the release is ready for Colorado newsrooms.
Terri Glassman
Director of Strategic Partnerships
terri@colopress.net
(720) 274-7170
Start a press release request.
No obligation. We’ll confirm fit, availability and timing before you send your release and images.
Colorado Audiences · A service of Colorado Press Network, the media and advertising arm of the Colorado Press Association